Naming can be a tricky task - there are no rules. And so we wanted to make sure that our final selections for our luxury home fragrance range were informative, but not too dry. We hoped to convey the 'flavour' of the scent, with facts and a sprinkling of poetry, where appropriate (we’re mixing our senses here, but you get what we mean).
Back in March 2017, there was an official Nostara company meeting held on the Riviera Maya to tackle this question (nice work if you can get it!). OK, truth be told, we had gone with our husbands to celebrate some big milestones…but it did result in some brainstorming sessions at the pool bar…
Under the last rays of the day’s sun, with the palm trees swaying and the mojitos flowing, we set to work on naming Nostara’s launch collection. We’d taken mini fragranced candles with us (must have looked slightly odd amongst the holiday reads, going through customs!) with the intention of nailing our names. Taking the candles on our hols? How dedicated!
The idea was that a cocktail fuelled creative session would unleash the ‘inner genius’ in us all and produce such perfect descriptions that just wouldn’t have 'come through' back in the office…
In hindsight, we probably looked a bit mad sniffing tea lights and spouting forth our innermost thoughts, before passing them round for the next person’s flash of inspiration, but hey-ho, a fun experience!
Well, some of them can’t be printed (that’ll be the rum talking!) - somehow, some of the descriptions went a little off-piste. But actually our naming game did (surprisingly) help! It reinforced our initial ideas on names and descriptions for our luxury scented candles and reed diffusers.
And so, that’s a little glimpse into one of the stages in our Nostara launch collection process.
That’s how we have 'Bergamot & Black Tea', Lime & Juniper Berry', 'Linen & White Gardenia', 'Ebony Rose', 'Sweet Nectarine & Vanilla' and 'Burnished Amber', for your enjoyment.
Now, back to dreaming of Mexico - take us back to those bali beds now!
Nikki & Alex
Well, it’s all over for another year! We hope you all had a lovely Christmas with your loved ones. It sometimes feels that all the hype is over all too quickly but it’s one of the holidays when you make time for your family, and those nearest and dearest to you.
Love it or loathe it, it’s coming! We're in the 'love it' camp, and we wouldn’t have it any other way. But, one thing's for sure, if only due to time alone, our Christmas preps are a bit different this year.
There'll be less cards written and more focus on keeping things simple. And, it’s not just us. There’s a whole movement of less waste and valuing what we have...