As we developed our collection, we realised that we wanted to do more than just tell our florals from our fougeres. We were both keen to deepen our understanding of fragrance and so we searched out our own perfume guru.
How do you name a fragrance? Naming can be a tricky task - there are no rules. And so we wanted to make sure that our final selections for our luxury home fragrance range were informative, but not too dry.
Part of our mission, when starting Nostara, was to engage with our creativity in a way that our previous incarnations (as a teacher, lawyer and as mums) had not enabled us to… except for the occasional PTA extravaganza!
It’s simple - we wanted our brand name to reflect the start of this new chapter in our lives. ‘Nostara’ is rooted in the name ‘Ostara’, the Goddess of Spring who represents ‘new beginnings’ - the perfect expression of where we found ourselves.